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September 16th, 2009 @ The Montgomery Inn Boathouse
Scientific
Communications – An Integral Part to P&G Beauty by
Teca Gillespie & Dr. Rolanda Johnson
P&G Beauty Science,
The Procter & Gamble Co, Sharon Woods Technical
Center, Cincinnati, OH
Who we are Scientific Communications is a very small, unique group within Procter and Gamble.
While every person in the group has a background in R&D, the SciCom group is actually part of the External Relations
department. P&G beauty has the largest concentration of SciCom scientists who are responsible for communicating
the science behind brands like Olay TM, Pantene TM, Head & Shoulders TM, Cover Girl
TM, to beauty editors, dermatologists, scientific journals, and the broad scientific community in a strategic way.
What we do
The majority of our work happens behind
the scenes at the technical center. Our SciCom scientists work closely with R&D and marketing on both
upcoming projects and upstream technologies. From there we create
strategies on exactly where and how we want to share the science. Since our work is heavily grounded in
science for many of the projects, it’s important to credential the technology by getting posters/papers/abstracts into
scientific journals. For other projects it’s important to find the right external partners, ex. TRI
or Good Housekeeping Institute, to independently evaluate our product.
Around a year before launch we
then translate the science inside the bottle into consumer friendly language, create relevant demos, and align all material
through our legal department. At six months before product launch our Public Relations agency then takes
our material and turns it into the press release, the FAQ, and invites the beauty editors, bloggers, ect. to our product launch.
After a product launches our PR agency flows follow up questions, and sets up interviews for us to continue to educate
our influencers first hand.
Examples of how our work shows up:
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